ChoicePoint has finally been punished for last years' sale of over 150,000 consumer records to an organized crime ring. The total penalty consists of a $10 million fine and an order to set up a $5 million fund to help victims of identity fraud.
ChoicePoint probably has this much money sitting in the soft-drink machines around corporate headquarters, so this isn't exactly a crippling blow. I'm disappointed, but not as much as I expected to be. In truth, I expected el zippo in terms of punishment.
This ain't enough, but it's a start.
And the real lesson is: It's up to each of us to protect our own identity. The big boys don't care about you.
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